Join us for a more sustainable, affordable, and beautiful North Oakland

Upper Broadway Advocates (UBA) is a volunteer group of Rockridge and North Oakland neighbors working to ensure our community has a real voice in the development shaping our streets, housing, and historic places.

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CCA Project

Vanderbilt to acquire CCA's San Francisco and Oakland campuses

On January 13, 2026, the California College of the Arts announced an agreement to sell its San Francisco and Oakland campuses to Vanderbilt University, leaving the future of the long-planned Oakland housing project less certain.

Who we are

Working for smart development in Rockridge & upper Broadway

We work with the City, developers, and fellow neighbors so that new development in North Oakland reflects the diversity of Oakland and the character of Rockridge. Our priorities are simple: substantially more affordable housing, human-scale design that respects the neighborhood, preserved historic buildings and trees, safer streets — and real community input at every step, rather than piecemeal spot rezoning that leaves city planning to for-profit developers.

Our mission & goals

Make your voice heard

Join our email list for news and action alerts, volunteer your time, or support our work with a donation. Every neighbor makes a difference.